The Vermont Department of Environemntal Conservation’s Solid Waste Program campaign educates users about the state’s Universal Recycling law with the goal of preventing food wate and increasing composting. The campaign provides food waste reduction tips, compost information, and ultimately challenges its user to waste less food.
How was the Project Started?
The project began as part of a paid media campaign.
When was the Project Started?
2022
When was the Project Completed, or is it Ongoing?
Ongoing
What are the Results to Date?
Several media campaigns have used this website as a landing pad, including the upcoming “Scrap Food Waste Challenge.” The “Scrapbook” has been helpful for teaching people about their options for managing food scraps and what that can look like in a supportive and engaging manner.
What are the Resources Needed, including Time, Cost, Etc.?
TBD
